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Committee Opinion No. 709 Summary: Commercial Enterprises in Medical Practice. Monetary reimbursement of physicians in exchange for medical advice and treatment is well established and accepted in medical practice. However, financial pressures and the pervasiveness of entrepreneurial values have led some physicians to widen the scope of activities for which they seek reimbursement. Some of these commercial activities are ethically problematic in the clinical setting. Obstetrician-gynecologists should strive to ensure that commercial enterprises in medical practice do not compromise the patient-focused mission of clinical care. In this Committee Opinion, the American College of Obstetricians and Gynecologists' Committee on Ethics differentiates between commercial activities judged to be generally ethically appropriate for obstetrician-gynecologists and those that are not.