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abstractpubmed· Abstract 2020· item PMID:32818420
Information-Accessing Behavior during Zika Virus Outbreak, United States, 2016. We used latent class analysis to examine Zika virus-related information-accessing behavior of US residents during the 2016 international outbreak. We characterized 3 classes of information-accessing behavior patterns: universalists, media seekers, and passive recipients. Understanding these patterns is crucial to planning risk communication during an emerging health threat.