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Walk the evidence base by book and chapter — the raw source passages that ground Ask, Differential, and the rest.

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abstractpubmed· Abstract 2017· item PMID:28726629

Effects of Influenza Strain Label on Worry and Behavioral Intentions. Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that terms used for influenza in public communications can influence reactions.