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abstractpubmed· Abstract 2017· item PMID:28322691

Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications. To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.