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abstractpubmed· Abstract 2015· item PMID:25715825

Reach Out and Eat: Food and Beverages Depicted in Books for Preschoolers. OBJECTIVE: To examine food and beverage depictions in books for preschoolers. METHODS: Books for preschoolers from Reach Out and Read (ROR; n = 42), public library (n = 27), and Publisher's Weekly booklists (n = 31) were examined for nutritive and empty-calorie food and beverage depictions. RESULTS: It was found that 66% of books depicted at least 1 food or beverage. More books depicted nutritive items than empty-calorie items (87.5% vs 54.7%, P < .001). There was a trend toward fewer empty-calorie depictions in ROR books than in other booklists. Yet nearly half of ROR books depicted at least 1 empty-calorie item. ROR books also accounted for 5 of 10 books with the most empty-calorie item depictions and 3 of 4 books with branding. With regard to messaging, approximately a third of books with the most empty-calorie depictions promoted unhealthy foods. CONCLUSIONS: When selecting books for ROR, it may be important to consider food and beverage depictions and messages.